Crunch Corn Launches as Popcorn Kitchen Expands into New Savoury Snack Range
Popcorn Kitchen has announced the launch of a new product line, Crunch Corn, marking what the company describes as a “fresh chapter” in its wider snacking portfolio.
T he development follows the brand’s established focus on mushroom corn, which it says offers a more substantial alternative to conventional butterfly popcorn. With Crunch Corn, the company set out to create a snack defined by a pronounced crunch, ultimately leading to the use of Peruvian Choclo giant corn.
According to the company, the inspiration for the new range emerged following a visit to the Seville Food Fair (Feria de Abril) in 2023. While exploring local food and drink venues, founder Louise Monk encountered seasoned, roasted giant corn kernels that prompted further experimentation.
Choclo corn, which is significantly larger than standard sweetcorn varieties, was identified as a suitable base for bold seasoning and texture-driven snacking. Popcorn Kitchen spent around two years sourcing suppliers and refining flavour profiles before bringing the product to market.
Crunch Corn is positioned as a fibre-rich savoury snack designed to offer an alternative to crisps, nuts and seeds. It is described by the company as HFSS-compliant and packaged in 100g sharing bags.
- New product launch: Crunch Corn by Popcorn Kitchen
- Made from Peruvian Choclo giant corn for enhanced crunch
- Inspired by discovery at Seville Food Fair 2023
- Developed over two years of sourcing and testing
- Available in Sea Salt, Salt & Vinegar, and Spicy Chilli
- Marketed as HFSS-compliant and fibre-rich snack alternative
- Positioned as an alternative to crisps, nuts, and seeds
- Focus on minimal ingredients and full-flavour kernels
The range launches in three flavours: Sea Salt, Salt & Vinegar, and Spicy Chilli.
Louise Monk, founder of Popcorn Kitchen, said the product was developed in response to demand for more satisfying savoury snacks at a time when consumers are seeking alternatives to traditional crisps and increasingly expensive nut-based options. She added that the brand aimed to extend its “corn-based snacking” expertise into a new format.
Crunch Corn is available via Popcorn Kitchen’s website.
