Double Dutch Launches Pink Grapefruit Soda
Double Dutch has launched Pink Grapefruit Soda, a premium mixer designed for Palomas and tequila cocktails, reflecting rising demand for elevated at-home drinking experiences and flavour-led premium mixers.
Premium mixer brand Double Dutch Drinks has unveiled its latest flavour innovation, Pink Grapefruit Soda, aimed squarely at the booming tequila and at-home cocktail market. Designed as the “ultimate Paloma partner,” the new mixer arrives as consumer appetite for tequila-based serves continues to grow across the UK, with drinkers increasingly gravitating toward premium spirits, elevated home entertaining and flavour-forward cocktails.
The new soda combines vibrant pink grapefruit with Persian lime, delivering a crisp, bittersweet profile intended to complement tequila, mezcal and other white spirits. The company says the drink has been developed to work equally well as a standalone soft drink or as a premium cocktail mixer.
According to Double Dutch co-founder Raissa de Haas, changing drinking habits are reshaping the spirits landscape.
“Consumers are increasingly moving away from high-volume, low-quality options and choosing spirits with authenticity, craftsmanship and a story behind them,” de Haas said. “Tequila — particularly 100% agave tequila — speaks directly to that shift.”
Once largely associated with shots and nightlife culture, tequila has evolved into one of the fastest-growing premium spirit categories, fuelled by rising interest in cocktails such as Margaritas and Palomas, as well as occasion-led drinking experiences at home.
“The Paloma perfectly reflects how drinking culture is changing,” de Haas added. “People may be drinking less overall, but they’re drinking better. Consumers are looking for high-quality ingredients, versatile serves and flavours that feel fresh, modern and easy to recreate at home.”
The launch also introduces an updated design aesthetic across the Double Dutch canned range, featuring more vibrant, ingredient-led artwork and a premium finish intended to reflect the quality and provenance of the mixers inside.
Alongside Pink Grapefruit Soda, the expanded canned collection includes Indian Tonic Water, Skinny Tonic Water, Ginger Beer, Ginger Ale, Double Lemon, Elderflower and Cucumber & Watermelon Soda.
Founded by twin sisters Joyce de Haas and Raissa de Haas, Double Dutch has built its reputation around flavour pairing and premium mixers crafted to complement — rather than overpower — spirits.
The new Pink Grapefruit Soda is now available through Amazon and Ocado.
