ShenYun billbord ad, Mornington Crescent underground Station.
Media and Your Business
Lets talk about this billbord ad.
“***** I have reviewed about 4.000 show,
none can compare to what I saw tonigt.”
A review quote by Richard Connema, Broadway Critic. Does any of you know Richard? and/or Broadway Critic? Probably not. The point is what he says. We see this kind of ads when a film or book released. Quotes always comes from the service and product on the ad.
The media reviews are done by individuals who are very knowledgeable about their respective fields. The reviewers may either be on the staff of a media (magazine or newspaper) or commissioned by a media to write on issues about which they have extensive domain knowledge. They may be theatre artists, film personalities, painters, musicians, chefs or authors. But you can be sure that they are passionate about their subjects.
The media commissions them to write reviews for three key reasons. These are:
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- The media reviews help the readers make an informed decision on the intrinsic merit of a subject that could be a dish, cuisine, play, a film or a concert.
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- The media reviews give performers an insight into the quality of their performances. They learn how their work is being judged, and gives them a reason to look at their blemishes and improve upon their performances.
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- The media reviews are like a historical record. They reflect the artistic accomplishments of an era, and are very valuable for art historians who go through the reviews to judge how art evolved during a certain period in time.
Review is not just for the art that could be for any busineses like restaurant, fashion, beauty, book and any kind of services and product. Review is important doesn’t matter whomever it come, yet it so important if it comes from the media.
Get your business reviewed by the media, and collect the quotes from the review like Richard’s.